Tip #1 The Secrets of Building a Stable Down Line

Businessman drawing multilevel marketing scheme. Isolated on white.

This year I have worked with many network marketing entrepreneurs as the architect of their personal online brand. Unfortunately they spend a lot of money with me to get the right presence though it often never develops a life changing income for them.  The reason for that, in my opinion. is that they did not first learn the basic fundamentals of their business.

It is the dream of each and every network marketer to build a huge downline (Team) because this leads to huge, life changing monthly income quickly. This can be done online but only if you have the basics of your network marketing business down first  Once the basics are down you can explode your income and recruiting online.  There are several steps to building a successful downline online.  The first and most important is included here:

Tip #1 Focus On Your Own Production, the Basics and Training. You should first of all ensure that you have a healthy income from your own production before you can start thinking about your team’s residual pass-up commission and duplication. Real duplication can only occur if you set a good example by producing great results for your down-line (future “Team”) to emulate. Your Team will only follow and believe in your instructions when you concentrate on improving your personal production first.

Furthermore, you’re going to want of master the arts of qualifying, inviting, following up, objections handling, enrolling your people and training your people.  Whether all this is done manually or electronically, without these crucial skills and technical knowledge you will never be able to do anything with the leads you generate online. If you’re interested in sinking your business faster than the titanic, by all means spend a lot of money with me to generate a world class online brand to generate a ton of leads if you don’t know how to do the things I just mentioned above?  Master the fundamentals folks, your downline will thank you for it once you’ve learned how to implement the fundamentals.

Here is a great article on mastering the fundamentals from 3 top recruiters in the industry. You’ll get a better idea how important the fundamentals are from this article.

With regard to training, becoming a leader at training is vital in getting your downline to duplicate. This is the ability to take all of the other skills I mentioned and pass them on in an efficient manner so that each new person coming into your organization can pass them on as well.  This is the key that will unlock all the doors in your business. If you learn how to do anything in the network marketing industry, learn how to train others.

The process is actually very simple. Here is what it looks like:

  • Pick a skill you are going to train, even if it is the skill of training, it doesn’t matter.
  • Explain to the trainee what you are going to teach them, by summarizing the steps.
  • Have the trainee perform the skill and coach themselves until you are confident they can perform it independently.
  • Demonstrate to the trainee what the skill looks like once proficient. Coach yourself and let the trainee know what went wrong and what was done correctly
  • Have the trainee perform the skill and provide coaching to them on their performance.

Having said that, it is difficult to produce great results by using old school methods which rely on meetings, prospecting, cold calling leads. Once you know the basics you must use modern online network marketing strategies.  Examples of these strategies you should try using include online article directories, fresh keyword targeted blog content and placing banner ads and podcasts for training. You should try your level best to leverage modern internet marketing strategies in order to magnify your results in personal production and building a Team.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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